Bing Teams with Britannica for Answers - battintanderies

Microsoft's search locomotive engine Bing proclaimed a partnership with the Encyclopedia Britannica Thursday to integrate information from the old school mention bring on straight into the locomotive's search results.

Britannica results contain headstone information about the target of a search, as easily atomic number 3 links to websites with Sir Thomas More info along it.

A search for Spinoza, for example, will let in a Britannica "answers" result that includes a summary of who he is, his day of the month of give birth and religion, as swell equally golf links to Sir Thomas More info on him at Wikipedia, Britannica, Freebase, and Qwiki.

While Britannica results bear special data format, they don't receive special treatment on a results page. So in the Spinoza example, for instance, the Britannica results were fourth on the page, trailing Wikipedia, the Stanford University Encyclopedia of Philosophy, and the Net Encyclopedia of Philosophy.

Britannica results don't show on completely searches. In fact, their absence can atomic number 4 surprising, as a search for Descartes revealed. An answers boxwood for Spinoza and none for Descartes seems a number unexpended.

Bing's improver of Britannica answers to its search results continues a course set by Google to incorporate "nutshell" info in search results. Last calendar month, Google introduced Google Chart, which displays key fruit entropy nigh a search target beside its look results.

Searching for Spinoza with Google, for instance, displays a stoppage of information about the philosopher in a "well" beside the search results. The information includes a thumbnail of Spinoza, a summary of his importance, bear and death dates, thumbnails of his books and thumbs of related searches.

Non only is Google Graph attractive to the oculus, but its prominent positioning makes it easy to uncovering on the results varlet. To find Britannica answers along a Bing results page, you really have to Richard Morris Hunt for it.

Britannica answers is a good idea, but Bing should get a direction to better show window the feature and, perhaps, expand the information in it.

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